What MAKES me excited to write genuine words (and how I finally decided to take charge against AI)…
— My story

In the next few minutes…

YOU are about to read the story of the most struggling, crying for pennies, young-broke PAKISTANI STUDENT-turned-THE MOST PASSIONATE DIRECT RESPONSE COPYWRITER

(+ how I figured out exactly how AI works, what it gets DEAD WRONG, and how I ripped it apart to write words that sounded the same as I wanted…) .

Yeah, I’ll only take YOUR few minutes as I know you are the busiest guy alive on this planet.

I started my career (yeah, that struggling one) in the most beautiful (still my favorite)… the city of NAWABS, BAHAWALPUR…

I visited Bahawalpur for the first in my life in almost (I don’t know the exact date) the end of July or August. A simple, innocent, and the most excited guy landed on the beautiful land of the Bahawalpur thinking he was gonna nail every obstacle coming his way, convinced he would be the one leading the charge.

But who knows what destiny is about to do with me…

(I am gonna keep it short)

I spent two years being taunted, mocked, and labeled the most mediocre student in my class. The guys around me were considered geniuses, the toppers… while I was that student who came from schools where people like me never even thought of speaking URDU.

Why I never THOUGHT to be the passionate copywriter I am today (and why the national language URDU was my favorite back then)…

I never thought I would become the passionate copywriter I am today. In fact, back then, my love was URDU. It was my safe space, my language of comfort. The language of my soul. I would have never imagined that someday I’d be so deeply connected with English, especially in a way that could shape my career.

Why URDU was my favorite…

Growing up, I would express myself in URDU because it felt like the easiest thing I could do. There was a deep connection there. The beauty of its simplicity, its ability to resonate with the deepest parts of the heart. It was a language I didn’t need to worry about… just speak and let it flow naturally. My teachers, my friends, and … everyone around me spoke in URDU. It was a bond that held me together, and when it came time to choose a major, I wanted to study something that reflected the richness of this language. I wanted to study URDU literature, to understand its poetry, its rhythm… and its soul.

But life, as it always does, had other plans for me…

The Shift to English Linguistics and Literature…

Studying English wasn’t my plan at all. In fact, I never even thought I’d end up in the English department. The rules, the pronunciation mockery, the complexities of grammar… terrified me. The only thing being a student scared me was the English subject.

BUT ALLAH ALMIGHTY HAS ALWAYS DIFFERENT PLANS FOR YOU…

I tried my absolute best to get admission to the URDU department. I was ready to dive deep into the language of my dreams. But reality hit hard when I couldn’t afford the test fees, and I didn’t have the semester fee either. That’s when (luckily) my brother came back from Karachi and handed me 40,000 PKR (I still remember that day like it was yesterday). With that, I returned to Bahawalpur… only to find out that the admission dates for URDU were closed. The only remaining option? English Literature.

I had no choice but to take it. And so, I stepped into the world of English Linguistics and Literature… a place I never thought I’d belong. And those first two years were pure hell. They say the struggle shapes you, but damn, it sure felt like it was shaping me for the worse.

The Struggle…

The tragedy was, that people around me said there was no scope for this degree.

“What are you even doing?” they asked. It felt like a constant attack on my future, on my dream of making something out of myself. But I just kept going. I got my first job as an English Grammar trainer for a mere 5,000 PKR per month. At that point, I had nothing but a belief that one day, I would find my way.

I kept learning, diving deeper into the world of copywriting… understanding the psychological principles behind persuasion, words, and human behavior. Then one day, in the midst of all this confusion and chaos, I heard about AI. It was everywhere. Everyone was talking about it, so I thought, why not give it a try?

At first, I thought, “This is just another gimmick. What’s all the fuss about?” I dismissed it, but life has a funny way of forcing us to pay attention to things we don’t want to see.

The Turning Point…

In August, when the love of my life left me (yes, that’s another whole story), I found myself looking for answers in all the wrong places. And that’s when I got serious about AI. I decided to use it. To see what it could do for me in the field of copywriting.

The next 500+ days of my life were filled with nothing but questions.

How does AI write?
Does it really sell?
Will it help me understand how to engage readers effectively?

I spent more days than I care to admit analyzing, understanding, and digging deep into the rabbit hole of AI. I studied how AI writes words… whether to sell something, to connect… or simply engage.

and in those days the first thing I figured out was…

AI could never replace the one thing I had. The deep understanding of human emotion, the connection I could make with words, the passion behind each sentence.

What is the SPECIFIC REASON that made me use AI TODAY…

I’m not gonna hide any truth here, I’m sharing the true story of my life. So, let me just be brutally honest here…

I am the DAMN lazy guy when I’m not mentally prepared to do something, even if I know it’s gonna be beneficial for me. I can’t explain it, but sometimes I just get tired… or maybe I lose motivation. It happens.

And I’m sure some of you can relate to that feeling. It’s the kind of thing that keeps you stuck in your tracks, even when you know you should be doing more.

And then out of sheer curiosity, I (even though I didn’t want to) opened my laptop. Searched ChatGPT on Google and got logged into it right at the moment. As everyone around me kept talking about AI. It was all anyone could talk about. “AI this, AI that, it’s gonna change the game, it’s gonna shake up everything in the industry.” And honestly, at first, I thought to myself, “I’m not sure if this is for me. I mean, I’ve got my own way of doing things.” But then, as I said… I am the DAMN LAZY, so I found a way to do the writing stuff 10x faster than I used to…

…but I noticed the AI wasn’t even trying to write as I wanted it to. like a student of English Linguistics and literare (so-called the topper of class) was not gonna accept the mediocrity of AI.

and as I say I love to accept the challenges and tackle them no matter if I know the answer or not… I just get into it. When I am mentally ready to do something, I never leave that stuff, until I know how to do that DAMN THING…

I’m not gonna say I’m born different or that I’m some kind of genius, but there’s one thing about me… I hate feeling mediocre. I hate taking shortcuts that make me feel like I’m doing the same thing as everyone else. So, instead of just letting AI do whatever it wanted, I decided to put myself up to a challenge.

I gave myself a CHALLENGE.

I made a pact with myself to use AI, but not in the basic, boring BS*** way people were using it. I wasn’t gonna let it just write the content for me. I wasn’t gonna let it churn out some half-baked copy. No, I wanted to take control, to shape it, to make it OBEY me. I wanted it to write the way I wanted it to write. I wanted to shape the flow, the tone, the words… so it felt authentic. So it felt like me.

And then, something clicked…

I dove deeper into understanding how AI works, how it processes language… how it generates content. I cracked open every single part of it, from its structure to its limitations. I dug through the data, the algorithms… and every tiny detail. I was relentless. I didn’t stop until I knew exactly how to make AI work for me rather than the other way around.

And now it wasn’t just a tool at my disposal. It was something I mastered, understood, and made it an extension of my creativity and vision. It was intentionally and relentlessly taking a tool that everyone else was using as a shortcut and turning it into something that could take my copy to a whole new level.

And here’s the best part…

Now, I’m not keeping this knowledge to myself. No, I’m sharing every single thing I’ve learned and cracked open about AI. Every trick, every tip… every insight. Because I want to show you what I’ve learned so far so that you can use those things yourself to save your time and generate more YOU sounding conent and copy.

So, here’s what you can expect from my blogs in the coming days:

  • How to make AI work FOR you, not just generate random words.
  • How to give AI clear commands that produce results you actually want.
  • The secrets to shaping content with AI so it feels human, authentic, and engaging.
  • How to use AI to boost creativity, not replace it.
  • And the real strategies to make AI your ally in your copywriting journey.

I’m not just gonna talk about the basics. I’ll be talking about going deeper. I’ll be talking about mastering it, and using it as a pro… (something like it’s trained by a most experienced guy)…

So get ready, because every single day… I’m going to share what you need to know to utilize the power of AI and make it work your way.

And NO, it’s NOT gonna be some boring stuff you read on GOOGLE. This will be something different, raw, and with a fresh angle.

– Qadeer Atta

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P.S. Read my first BLOG HERE…

This is the image I asked (though I can’t quite remember who it was) to capture
in the English Linguistics and Literature Department at The Islamia University of Bahawalpur
P.P.S.— Get in touch with me

Don’t hesitate to say hello 👋

Alright, let’s ditch the boring stuff and talk about the awesome things! 😎👋

If you’re ready to break away from the usual AI boring BS stuff and get head straight into how AI can make your copywriting, writing or anything you want it to do… pop, I’m all ears. Whether you’ve got a question, need some guidance, or just want to share a funny, emotional or…any story about your own struggles, or when, why, where and how you messed up with AI… hit me up!

AS BECAUSE I LOVE THE STORIES…

Here’s how you can contact me:
qadeeratta@thecopyologist.com

Let’s have fun, chat and make this journey a whole lot more exciting TOGETHER..!!